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Coke Zero?

I've heard that it's aimed at men - Coke Light/Diet Coke was too female in packaging etc. Fun from Toothpaste for dinner.

Comments for this entry

Viljoen

Aaaah!!

Now I get it.

But "Zero" is more manly than "Diet"??

Eish...

kat

I guess it's mainly the packaging - black and therefore 'strong' as opposed to silver and white and "light"?

 

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