I've heard that it's aimed at men - Coke Light/Diet Coke was too female in packaging etc. Fun from Toothpaste for dinner.
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- 12/09/2008
- In HUMOUR
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Coke Zero?
I've heard that it's aimed at men - Coke Light/Diet Coke was too female in packaging etc. Fun from Toothpaste for dinner.
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Aaaah!!
Now I get it.
But "Zero" is more manly than "Diet"??
Eish...
I guess it's mainly the packaging - black and therefore 'strong' as opposed to silver and white and "light"?
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