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Bruce Robertson's "The Quarter"










Bunny chow is a South African street food. It originated in Durban in the 1940's and the term is a slang description for a hollowed out loaf of bread (usually a quarter loaf) filled with curry. 

Celebrity chef Bruce Robertson is now providing Cape Town with a gourmet version of the Bunny Chow

I designed the identity for this new concept eatery which recently opened on Long street. The name, The Quarter, takes it's lead from the colloquial term for bunny chow - a 'kota', referring to a quarter loaf of bread. 

The images below show the identity (with apologies to vegetarians) applied in the store and on various design pieces - the signage, food packaging, business cards and wallpaper. The wallpaper amusingly puts across the 'rules' for eating bunny chow. If you are in Cape Town, do stop by! 

Comments for this entry

Freshly Found

Oh I hope they come to Durban too.
What a fun design and presentation! Well done!

Georgia B.

wow! that marketing/design is perfect! it really piques interest at first glance! i am extremely impressed!

Anairam

I really like your design for this - clever! Well, I guess I will have to go and make a turn in Long Street and try out one - do they make veggie kotas?

kat

Yes, you can get veggie bunnies!

kbd

Good fun, and love what you did with it! I miss bunny chow :(

Jacqui

I actually find the marketing distasteful. Jars of skinned rabbit (I assume) and crayfish?? A bunny (normally associated with Easter and cuteness) chopped in half? How to lose your appetite and scare the children.
Disappointing, as this is clearly a reflection of managements lack of concern or respect for the animals that we eat. No need to be barbaric.

von_brandis
This comment has been removed by a blog administrator.
kat

On this blog diversity of opinion is inevitable!

Heather Moore

Ow, ow, ow! The veggie me winces every time I drive past that chopped up bunny sign! I don't feel as strongly as Jacqui about it, because it's not really chopped up bunnies, but it certainly doesn't whet my appetite.

Anonymous

Loving the design! So happy that there is a little bit of Durbs in my town again :)

jakaranda prinses

i love the logo!! i thought it was tongue-in-cheek and beautifully done. nice work, black kat! x

delon

Jacqui, you are one humourless human. This is such a cute identity. Well done Kat.

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